2014 Summit Creative Award for UBC Pharmaceutical Sciences’ Story of Medicines
Media Release: May 28, 2014
Out of more than 5,000 submissions from 24 countries NGX Interactive is named a Silver winner in the 2014 Summit Creative Award® competition for its creative work for the Faculty of Pharmaceutical Sciences at the University of British Columbia (UBC), under the category of Education Institution Interactive Media.
"We're thrilled that our work on the Story of Medicines project for UBC Pharmaceutical Sciences was recognized with this prestigious award," says Thomas Hepburn, vice president, Business Development, NGX Interactive.
The Summit Creative Award (SCA) recognizes and celebrates the creative achievements of small and medium sized advertising agencies worldwide with annual billings under $30 million. Celebrating its 20th year, the SCA has firmly established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honour.
This year's panel of international judges included:
Howard Alport, Principal, Brandimage – United States
Ilan Geva, Professor/Creative Director, Ilan Geva and Friends – United States
Fred Lebhart, President & CEO, efelle media – United States
Jack Adamson, Senior Creative, Crackerjack – Canada
Gautam Nath, Vice-President, Balmoral Multicultural Marketing – Canada
Mark Kamachi, Creative Director, ADMAKI – Canada
Luke Li, Art Director, 360i – United States
Curtis Wolowich, Creative Director, Agency59 – Canada
Augusto Correia, Integrated Creative Art Director, Artplan – Brazil
Marcus Enstrom, Creative Director, FaPa Familjen Pangea Advertising – Sweden
Josh Levine, Founder, CEO, Alexander Interactive – United States
Parveen Panwar, CEO, PMI 5 Media – United States
Marcelo Lopes, Principal, Marcelo Lopes Design – Brazil
Michael Mrakovcic, Executive Creative Director, Interact – Australia
Juan Pablo Valencia, Creative Director, Contrapunto/BBDO – Russia
Floor Wijburg, COO, W&I Consultants - Sweden
Entries in 20 major categories are judged against a stringent set of standards. During its blind judging (entering company names withheld) the Board of Judges search for and identify innovative and creative concepts, strong executions and the ability to communicate and persuade. Winners were selected in a wide-range of categories from print and broadcast to, emerging and social media.
"Winning a Summit Creative Award is a significant accomplishment in ones career. With vetted judges, tough judging criteria, blind judging processes, and strict bylaws limiting winners, only deserving entries receive recognition." Said Jocelyn Luciano, Executive Director for the Summit International Awards (SIA). "The creative work this year was outstanding. Watching the judges debate the details of individual entries in the run-off for the tops spots was inspiring."
This year's SCA creative competition included companies from the following 24 countries: Australia, Austria, Brazil, Canada, Denmark, Germany, Hong Kong, Hungary, India, Japan, Malaysia, Mexico, New Zealand, Republic of Korea, Romania, Singapore, Slovakia, Sweden, Switzerland, Trinidad and Tobago, Turkey, United Arab Emirates, United Kingdom and the United States.
"The Story of Medicines is a state-of-the-art hands-on exhibition that provides visitors with an interactive experience like no other," says Dr. Michael Coughtrie, professor and dean, UBC Faculty of Pharmaceutical Sciences. "Our Faculty is very proud of what we've accomplished working alongside NGX Interactive and the important role that this project plays in educating the public on the profession of pharmacy."
The SIA organization was founded in 1994. Annually it conducts the Summit Creative Award, the Summit Marketing Effectiveness Award and the Summit Emerging Media Award. Additional information about the Summit International Awards organization, its competitions and winning firms can be found on the SIA website.
Based in Vancouver, BC, NGX Interactive creates digital interactive storytelling experiences for science centres, museums, interpretive centres, and other cultural, sporting, and educational venues. With intuitive software, compelling digital content, inspiring design, and innovative hardware, NGX Interactive shapes meaningful, inspirational, and educational visitor experiences.
The Story of Medicines
The only exhibition of its kind at any pharmacy school in North America, the Story of Medicines spans the first and mezzanine level floors in the Pharmaceutical Sciences Building at the University of British Columbia. This free, interactive exhibition explores the contribution of pharmacy to human health and answers many common questions about the profession. The Story of Medicines conveys pharmacy's essential contribution to human health and is the community outreach component of a larger endeavor: The Initiative for Sustainable Healthcare. Its mission will be to provide an evidence-based voice and an opportunity for ongoing dialogue and research on economic principles of healthcare sustainability, with a focus on the role of pharmacy and pharmaceuticals in effecting change.
Image: Ema Peter Photography.